The classical Chinese silk ribbon dance heralds the arrival of spring, a season for renewal. Fresh spring rains are represented by exuberant dancers twirling red-hued silk ribbons to create diverse flowing patterns. The BrandStory Inc logotype depicts the silk ribbon dance, and is a rich symbol of BrandStory's vibrant fount of creative energy.

BrandStory's Chinese name, 品牌物语 (pronounced 'pin pai wu yu'), was artistically rendered by award-winning Beijing calligrapher Mr. Zhang Yong Hong.

BrandStory boasts an extensive international network of advocates who include opinion leaders, style gurus, celebrities and even academicians.