Our core team of creative professionals have more than 40 years of combined experience and hail from these fields:

• brand and media communications
• marketing and public relations
• journalism and creative writing
• event management

These professionals are award winners in their respective domains. They have cultivated media relationships lasting more than a decade.

BrandStory also taps the skills of a wide array of independent specialists who are the best-of-breed talent in their respective disciplines. We assemble a creative team to cater to the unique needs of each project. This is one key to our continually renewed originality and vigor.

BrandStory boasts an extensive international network of advocates who include opinion leaders, style gurus, celebrities and even academicians.

Managing Director : Reene Ho-Phang

The leader of the team, Ms Reene Ho-Phang, was the Corporate Director of Communications for the multiple award-winning Banyan Tree hotels, resorts and boutiques. Her portfolio took her from city to city as she orchestrates the efforts for naming, positioning, re-branding and launching of numerous properties through international publicity programs. Ms Ho-Phang's infectious enthusiasm has made her one of the most well-known and respected spokespersons in the travel and lifestyle arenas.

Ms Ho-Phang began her career in marketing communications in 1992 with one of Asia's top advertising firms, J Walter Thompson. She subsequently joined Shangri-La Hotels & Resorts, The Beaufort Hotels and Bass Hotels & Resorts.

In 2001, Ms Ho-Phang was presented with the Neu Woman of the Year Award by leading women editors in Singapore. She was the 'face' for the 2003 publicity campaign launched by the National University of Singapore, as one of its outstanding alumni. Ms Ho-Phang had also served as a food panelist for The Sunday Times, Singapore's leading English national newspaper.